THE BAY

(1) Naming
(2) Brand Strategy
(3) Branding

One of the highlights within Al Bandary’s real estate portfolio is THE BAY. The exclusive town houses and villas are located on a luxury island off The Pearl Qatar. To reflected the pinnacle of seafront luxury and elite living I created a unique identity and market position for the brand and developed a visual identity that relied heavily on the prime location of The Bay and the ‘Beyond The Ordinary’ brand position.

I developed the brand during my time as Creative Director at Grow, Qatar.

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